The Finals

he essays:

Macintosh Push the Boundaries of Creative Multimedia

The History

The Macintosh or Mac, is a series of several lines of personal computers designed, developed, and marketed by Apple Inc. The first Macintosh was introduced on January 24, 1984; it was the first commercially successful personal computer to feature a mouse and a graphical user interface rather than a command-line interface. The company continued to have success through the second half of the 1980s, only to see it dissipate in the 1990s as the personal computer market shifted towards IBM PC compatible machines running MS-DOS and Microsoft Windows.

Apple consolidated its multiple consumer-level desktop models years later into the 1998 iMac all-in-one. This proved to be a sales success and saw the Macintosh brand revitalized, albeit not to the market share level it once had. Current Mac systems are mainly targeted at the home, education, and creative professional markets. They are: the aforementioned (though upgraded and modified in various ways) iMac and the entry-level Mac mini desktop models, the Mac Pro tower graphics workstation, the MacBook, MacBook Air and MacBook Pro laptops. The Xserve server will be discontinued in early 2011.

The Relationship with Creative Multimedia

With the convergence of electronics, computing, and telecommunications, the demand for content globally will be unprecedented. Propelling this will be the availability of newer and faster delivery platforms and devices through which information and entertainment will be distributed and broadcasted. Everyone from filmgoers to Internet users and educationists, student, engineers, and businessman will generate this demand for content. Content that will be required for a variety of daily needs - from information, learning, skills development, entertainment, telecommunications, edutainment to news. Convergence has resulted in not only a greater demand for creative content, but requires it to sustain commercial viability.

Macintosh has long recognized the importance of creative multimedia, content as value adding components that cut across entire industries. With more and more companies already involved in a wide range of content creation activities to meet demand, it makes perfect business sense to focus on these high growth areas. To catalyze the growth of the Creative Multimedia Industry using Mac, they produce Mac OS X as an operating system that combines a stable core with advanced technologies to help you deliver world-class products. The technologies in Mac OS X help you do everything from manage data to display a high-resolution graphics and multimedia content, all while delivering the consistency and ease of use that are hallmarks of the Macintosh experience. Knowing how to use these technologies can help streamline your own development process, while providing you access to key Mac OS X features.

Multimedia in Macintosh

Typography - Mac's support of typography is a result of years and year’s involvement with the pre-press industry. Type-styles rendered with a Mac just plain transfer better when submitted to a service bureau. You get what you saw. If you're into pre-press Mac is the clear winner here.

Video Subsystem - Mac, though PCI, has a severely bottle-necked video subsystem so if you're into advanced 3-D rendering, Composite and S-video output is supported directly from the logic board. This allows the Centris 660AV, Quadra 660AV and Quadra 840AV to connect directly to presentation equipment, televisions, or a VCR.

Postscript Support - Mac natively supports both postscript and PDF formats. If you're into pre-press, Mac makes a lot of sense.

Color Matching - Apple is the only OS and hardware which supports Colorsync™, the industry standard for "what you see is what you get" color matching. If you want your advertising copy of an egg to come out of the press with the same yellow you saw on the screen, Mac is for you. OS X on the Mac introduced an amazingly powerful Color Picker, and it's only improved since then. Since it's the default System Color picker in most applications, like Mail or TextEdit, it's what pops up when you call for a different color. For some, like Adobe Photoshop, you have to specify that you want to use the System Color Picker in the Prefs for the program.

Ease of Use - Noted for its ease of use and its cooperative multitasking, it was criticized for its very limited memory management, lack of protected memory, and susceptibility to conflicts among operating system "extensions" that provide additional functionality (such as networking) or support for a particular device. Some extensions may not work properly together, or work only when loaded in a particular order. Troubleshooting Mac OS extensions could be a time-consuming process of trial and error. By using nearly draconian measures and monopolistic threats, Apple has been able to maintain tight control over makers of third party hardware. What this means to you is an easier to use system, but with much less choice in add-ons.

Software Availability - Though many might argue that anything you might need is available for Mac, and though almost all generic task software is industry specific software is not. For example, if you own say a lawnmower repair shop, you might want software written exclusively to run lawn mower repair shops.

The Metaphor:

"Creativity is like a sky with no limit and need to be discover. With Macintosh, it can push the boundaries of creative multimedia."

The Mind map:

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Juxtaposition

Juxtaposition can be defined as placing two variable, side by side and their contrast or similarity are shown through comparison. Many creative processes rely on juxtaposition. By juxtaposing two objects or words next to each other, human brain will automatically associate or transfer meaning. Usually ‘turning’ something familiar to something less familiar or vice-versa.

Juxtaposition seems like such a hard word, doesn't it, but it is a concept quite easily grasped when explained to you using pictures. Basically it means capturing the relationship between subjects in a photo so that each part of the image has some bearing on and relativity to the other. There is another word in photography which means just that but at the end of this post I'll direct you to another site and that site will contain a link to a post which reveals the word to you. It's all the excitement of the learning process, seeing is doing.

This is the website about juxtaposition. They shows the art there. They such a creative people.

http://www.juxtaposition.org/home.html

Mind Mapping

Mind mapping

Introduced by Tony Buzan is a great tool for idea generation and brainstorming. It enhance both sides of the human brain and widely used in taking notes, research or generating new ideas. A creative Mind Map is able to stimulate and create interest to the individual and also to the viewer.

This is how or steps to do a mind map:

1. Start in the center with an image of the topic, using at least 3 colors.
2. Use images, symbols, codes, and dimensions throughout your Mind Map.
3. Select key words and print using upper or lower case letters.
4. Each word/image is best alone and sitting on its own line.
5. The lines should be connected, starting from the central image. The central lines are thicker, organic and flowing, becoming thinner as they radiate out from the centre.
6. Make the lines the same length as the word/image they support.
7. Use multiple colors throughout the Mind Map, for visual stimulation and also to encode or group.
8. Develop your own personal style of Mind Mapping.
9. Use emphasis and show associations in your Mind Map.
10. Keep the Mind Map clear by using radial hierarchy, numerical order or outlines to embrace your branches.

After I learned in class, I found out that by doing a mind map, we can open up our ideas with a wide vision. We can see that everything in the mind map are related directly or indirectly.

Mortar and Pestle

A mortar and pestle is a tool used to crush, grind, and mix solid substances (trituration). The pestle is a heavy bat-shaped object, the end of which is used for crushing and grinding. The mortar is a bowl, typically made of hard wood, ceramic or stone. The substance to be ground is placed in the mortar and ground, crushed or mixed with the pestle.

In the olden day, mortars and pestles were traditionally used in pharmacies to crush various ingredients prior to preparing an extemporaneous prescription. For pharmaceutical use, the mortar and the head of the pestle are usually made of porcelain, while the handle of the pestle is made of wood. This is known as a Wedgwood mortar and pestle and originated in 1779. Today the act of mixing ingredients or reducing the particle size is known as trituration. Mortars and pestles are also used as drug parapernalia to grind up pills to speed up absorption when they are ingested, or in preparation for insufflation.

Novelty, Creativity, Innovation AND Invention

The creative person is one who generates new ideas while the creative process is how these new ideas, solutions, and inventions are produced. It is said that, we are all naturally creative. From poetry to building a house, from computer programming to humor, from music to science, creativity is manifested in a variety of different ways. The aim is to understand the complexity of creativity and to comprehend its mystery through a structured program of learning.

Novelty

Novelty is the quality of being new. Although it may be said to have an objective dimension for example like a new style of art coming into being, such as abstract art or impression, it essentially exists in the subjective perceptions of individuals.

Creativity

Creativity as everybody know, it is about new ideas or the action of everyone takes. Every step that people take is the creativity of their own.

Innovation

Innovation is the process of making improvements by introducing something new, the realization of a creative idea in a social context and an idea or invention is translated into a good or service for which people will pay. Innovation can therefore be seen as the process that renews something that exists and not, as is commonly assumed, the introduction of something new. Furthermore this makes clear innovation is not an economic term by origin, but dates back to the Middle Ages at least.

Invention

Invention is a creative process. Inventors are those who take existing knowledge and create new ideas An open and curious mind enables one to see beyond what is known. Seeing a new possibility, a new connection or relationship can spark an invention. Inventive thinking frequently involves combining concepts or elements from different realms that would not normally be put together. Sometimes inventors skip over the boundaries between distinctly separate territories or fields. Ways of thinking, materials, processes or tools from one realm are used as no one else has imagined in a different realm.

"The best way to predict your future is to create it!"

- Abraham Lincoln

Left and Right Brain

Right Brain vs. Left Brain

This theory of the structure and functions of the mind suggests that the two different sides of the brain control two different “modes” of thinking. It also suggests that each of us prefers one mode over the other. Experimentation has shown that the two different sides, or hemispheres, of the brain are responsible for different manners of thinking. The following table illustrates the differences between left-brain and right-brain thinking:

Left Brain		Right Brain
Logical Sequential Rational Analytical Objective Looks at parts		Random Intuitive Holistic Synthesizing Subjective Looks at wholes

There is one way to know whether you are more into right or left brain. I learned it from my lecturer. Open up both of your hands, then together it, and you will know which side of brain are you by look at which thumbs either right or left is at the top. If left on the top, then you are left brain and so do other side.

http://www.youtube.com/watch?v=CtztrcGkCBw

This video shows that this young man are left brain. Because he is CREATIVE!

What is Creative?

According to wikipedia, "Creativity refers to the phenomenon whereby a person creates something new (a product, a solution, a work of art etc.) which has some kind of value. What counts as "new" may be in reference to the individual creator, or to the society or domain within which the novelty occurs. What counts as "valuable" is similarly defined in a variety of ways.Scholarly interest in creativity ranges widely: the relationship between creativity and general intelligence; the mental and neurological processes associated with creative activity; personality type and creative ability; creativity and mental health; creativity in education; and ways of fostering creativity through training and technology."

But it is not creativity we are talking about here. It is CREATIVE. Anything we do can be creative. The only thing that shows us it is creative or not is how people surround us responds to the thing that we do. In example from the words that we said, there are sometimes people will laugh and sometimes not. If they are laughing then you can call yourself as a creative person. Other than that, let say I ask you "what is your name?" from that kind of question, you can create a lot of ideas of answers. Well I learned this during my lecture time. Haha. Am I creative when I took others idea as mine? Well the answer is yes. Creative people know how to easily manipulate others ideas. In example like China, they can do many things of things. Just name it then they will do it. That is why many products came from China. Even a smartphones, they can easily imitate it. In Malaysia, we can find imitation things in Petaling Street in Kuala Lumpur. Creative right?